Beginnings of Shu Uemura

Mr. Shu Uemura began as a makeup artist in Hollywood in 1955, having discovered his talents in art, Makeup and hair design while being bed-ridden under medical treatment in his late teenage years. His first substantial opportunity came during the filming of Paramount's My Geisha, starring Shirley MacLaine when Ms. MacLaine's makeup artist fell ill and Mr. Uemura was called to substitute. Upon completion of Ms. MacLaine’s intricate and laborious geisha makeup, Mr. Uemura had transformed the actress's Caucasian face entirely into a Japanese geisha with Asian features. There was ovation from everyone who witnessed the transformation, including Ms. MacLaine herself. Subsequently, over the next few years, he became the makeup artist of choice amongst Hollywood actresses as well as Frank Sinatra and actor Edward G. Robinson.

In 1960, Shu Uemura developed his first product - Unmask Cleansing Oil. A few years later, he opened his first makeup school in Tokyo to give comprehensive tutelage to professional makeup artists. In 1983, he unveiled his first "open workshop / concept cosmetics boutique in Omotesando, Tokyo. Its open-sell environment, coupled with his extensive color and brush displays attracted much attention. For many, this truly innovative concept resembled an art supplies store much more than a cosmetics boutique.

Renowned as a true pioneer, Shu Uemura was the first to merge makeup and art via makeup performances on stage and his seasonal Mode Makeup collections, which, to this day, he continues to inspire and awe twice a year.

With masterful makeup artistry as his background, Shu Uemura cosmetics are developed based on elements from art, nature and technology. From the unique presentation of his eye shadows, the makeup removal efficacy of his cleansing oil, to the meticulous range of his handmade makeup brushes, each product has been formulated and designed to perfection. You are cordially invited to delve into the world of premium quality, innovation and design - the world of Shu Uemura.

Today Shu Uemura is an innovative company that is sky-rocketing in popularity. Their revolutionary ideas on cosmetics and beauty are taking the makeup world by storm.

To learn more about Shu Uemura and its products, visit www.shuuemura.com, where most of this information was obtained.