L’Oréal is a revolutionary cosmetics line that was founded on 1907 and has sense sky- rocketed in popularity to become an established beauty empire.

L’Oréal’s Mission

Cosmetics are Part of the Universal Quest for Beauty and Well-Being
As a form of self expression, they are personal in the fullest sense – just as they are part of social life, serving a daily need for self confidence and contact with others.
At L’Oréal, we are fully committed to meeting that need, putting all our expertise and research resources to work for the well-being of men and women, in all their diversity, around the world. That commitment is what gives meaning to our business.

A Celebration of Diversity
The appearance and physical features of each person are unique, with differences that include age, skin and hair type. Cultural diversity is almost as great – perceptions of beauty vary from one country to the next, as do cosmetic and personal care regiments, which also change over time. And individual choices of hairstyle, skincare, make-up and perfume express the uniqueness of each person. Our business is founded on respect for those differences and the capacity to match personal diversity with the diversity of our products and brands.

R&D Dedicated to Beauty and Well-Being
The effectiveness of our products is built on in-depth research that reflects our dedication to innovation, safety and the highest standards of reliability.

Assume our Responsibilties
Our success has only been lasting because our operations have always been guided by principles and a keen sense of our responsibility to society as a whole.

Values

Striving For Excellence
Perfection is our goal. We are determined to continue enhancing or brand portfolio with innovative products and to meet the most demanding standards of quality and product safety at all times.

A Passion For Adventure
Our expertise drives our passion for new discoveries and innovation in cosmetics. Each new achievement – each step forward – is in itself a new beginning.

Enrichment Through Diversity
Understanding and valuing each individual is an essential part of our corporate culture.
Our staff members come from many different backgrounds and work together to offer a full range of products through varied distribution channels. Our goal is to serve the beauty and well-being of our consumers in all cultures throughout the world.

Valuing Individual Talent
Just as we are dedicated to enhancing the well-being of our consumers, we also make it a priority to ensure that each employee has the opportunity to develop his or her potential through personal and professional growth.

Leading Innovation In Beauty

Research is as much a part of our business as marketing, sensitivity to consumer needs is as important as scientific rigor, and know-how and expertise are as essential as intuition. Building on our unrivalled experience and expertise, fundamental research is a specific focus of investment that drives creativity and contributes to developing the cosmetics of tomorrow.

For more information about the L’Oréal company and its products visit www.loreal.com, where most of this information was obtained.