Aveda is a one-of-a-kind skin beauty that has very unique and environmental takes on beauty. Learn more about Aveda and their purposes below:

Aveda’s Vision

Connecting beauty, environment and well-being

Aveda’s Beliefs

1. We believe in treating ourselves, each other, and the planet with care and respect.
2. We believe social responsibility is our responsibility
3. We believe ecological and profit goals are mutually achievable
4. We believe our authenticity and experience are our points of difference
5. We believe in inspiring and educating people to integrate wellness and beauty in their lives
6. We believe learning never ends
7. We believe in the power of oneness: from our global image to a focused network.
8. We believe in encourage innovation and empowered decision-making.
9. We believe our actions, products, and services should always embody excellence.
10. We believe personal and organizational balance is the key to substantial success
11. We believe true leadership is delivered with passion and by example.

Aveda’s Mission

“Our mission at Aveda is to care for the world we live in, from the products we make to the way sin which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.”
-Horst M. Rechelbaucher, Founder, Aveda

What Aveda Does For the Planet

Aveda believes in conducting business in a manner that protects the Earth, conserves resources and does not compromise the ability of future generations to sustain themselves. Our mission position Aveda as a catalyst for awareness and collective levels.

We support values that cultivate a sustainable economy and culture. We finding inspiration for doing so in nature and believe that nature is not merely something to be cherished and protected, but also should be emulated as a model of sustainability.

We are committed to working for these ends by expressing our values and serving as agents of change in our workplaces, with out families and friends, and in our communities. We believe that the microscopic actions of single individuals have the power to change the course of civilization.  We aim to help steer society in a more sustainable direction for our benefit and the benefit of generations to come.

1. Horst M. Rechelbaucher, founder
2. Dominique Conseil, president

To learn more about Aveda and their products visit www.aveda.com, where most of this information was obtained.