Armani is one of the biggest fragrance and clothing names in the world today. While Armani does devote most of their time and energy to their clothes fashion designs, they also spend a great deal of time on developing new, fresh and innovative fragrances. They have a combination of fragrances that will fit the lifestyle and personality of anyone, both men and women. Their fragrances include:

1. Sensi
2. Sensi White Notes
3. Aqua Di Gio
4. Mania
5. Armani Mania
6. Emporio Armani
7. Emporio Armani Night
8. White Emporio Armani

Here is a brief description of some of their most popular fragrances Sensi and Sensi White Notes.

Sensi. I sense, therefore I am.

“A fragrance that awakens all of the senses is never forgotten.” Giorgio Armani

Sensi is the expression spinning from the very depths of a heart. Its name, meaning “the senses” in Italian, is universal, a symbol of harmony and fulfillment. Sensi bear the expression of wellbeing from within, free from boundaries, dedicated to all those women who know how to give of themselves, yet who remain whole.

Sensi White Notes

From Sensi to Sensi White Notes…
A loyal and inspired variation
A new ode to sensuality.

Sensi White Notes- An original Sensi edition. An original twist on Sensi, whit renewed freshness, purity and lightness. A different Sensi, staged alternatively in a burst of movement, optimistic and exciting- dazzling and as full of promise as the dew. Alive, vibrant and vivid.

Armani’s Philosophies

“When I think about fashion, I think about something intrinsic to my life. When I think about style, I think of it as the only real luxury that anyone can afford to indulge, with or with or without money. When I think about elegance, I think of how one achieved it only by silencing loud trends.

This is how I’ve always felt about fashion, not just since my name and my labels became well known, but since the day I began my career. I’ve always had a pragmatic approach, an instinct honed by working from the outset in the world of industrial production and broad distribution. The creativity I love is the one that invents credible fashion, clothes that make the men and women who buy them look and feel better, no changing drastically every season but evolving the way the culture does, capturing the current of what’s new. It’s a creativity that doesn’t stoop to the level of the “remake”, the costume, the gratuitously peculiar or indecent.

The values that will endure to form the foundation of the new century’s fashion are ease, intimacy, expressiveness and above all a space for interpretation between those who make fashion and those who wear it. And this is the concept of fashion that has guided and continues to guide my life.”

To learn more about Armani and his fragrances, visit www.giorgioarmani.com, where some of this information was obtained from.